Type

Motion Animation

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Company

AR-MA9

Role

Lead Animator

Location

Brooklyn, NY

Year

Endless

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"Motion is never decoration. It’s structure in time. My approach starts with storyboarding interaction before polishing visuals. I define the why first — what should the user understand or feel? Then I translate that into motion systems that scale across product surfaces. Beautiful motion should feel inevitable — not flashy, not distracting — just right."

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My Approach

Motion creates meaning.

I use animation to clarify interaction, reinforce hierarchy, and elevate emotional tone. Whether subtle micro-interactions or cinematic brand visuals — motion should support the system, not distract from it.

• Motion should explain, not decorate
• Timing communicates hierarchy
• Micro-interactions improve comprehension
• Large-scale motion builds atmosphere

Good motion feels effortless. Great motion feels inevitable.

Aesthetic

Controlled pacing. Intentional easing.
Subtle by default. Bold when strategic.

I treat motion as an extension of product thinking — not an afterthought.

Deliverables

UI Micro-Interactions
Product Explainer Motion
Brand Launch Animations
Hero Web Motion
Looping Installation Visuals
Interactive Prototypes

Tools

After Effects
Framer
CSS / JS
React Animation Libraries
Runway
Cinema 4D (concept work)

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