My Role

I led Product & Design, overseeing UX, UI, systems architecture, brand evolution, and front-end execution. Owned the full redesign of the core platform and led multiple 0→1 initiatives, including:

• Marketplace redesign
• End-to-end hiring flow optimization
• In-person payments & billing systems
• Multi-session engagement workflows
• Ticket transfer mechanics
• Website rebrand + redesign
• Search overhaul
• Feed + discovery architecture
• Design system implementation

I worked closely with engineering and executive leadership to define roadmap strategy, improve conversion metrics, and scale operational efficiency.

Impact

• Improved marketplace conversion and matching velocity
• Reduced onboarding friction across both sides of the marketplace
• Established a scalable design system across product + marketing
• Increased retention via workflow simplification

Skills Applied

Product Strategy
UX Architecture
Marketplace Systems Design
Design Systems
Brand Identity
Interaction Design
Growth Optimization
Payments & Fintech UX
Team Leadership

Toolset

Figma
Node.JS
Wordpress
SwiftUI

Full case study available upon request.