My Role

I led product design across mobile and web — shaping how users discover events, make decisions, and move from interest to attendance.

As the platform grew, discovery, ticketing, and host workflows became increasingly fragmented. The challenge was creating a more cohesive experience that could support both sides of the marketplace — while still feeling fast, expressive, and culturally relevant.

I worked closely with product and engineering to define the core experience, redesign the platform, and establish a scalable foundation:

• Full mobile and web redesign
• Discovery feed and ranking experience
• Search and navigation architecture
• Host dashboards and event management tools
• Multi-session ticketing and purchase flows
• Payments and conversion optimization
• Playlist and social-driven discovery features
• Website redesign and brand evolution
• Design system implementation

The focus was creating a product that feels immediate and alive — where browsing, deciding, and attending are part of a continuous flow, not separate steps.

Impact

This work helped strengthen Posh as both a marketplace and a discovery engine for live experiences.

• Improved event discovery and user engagement
• Increased ticket conversion through clearer purchase flows
• Simplified host-side event creation and management
• Elevated product quality and overall brand perception

Full case study available upon request.